Article: Baby Boomer Might be Getting Too Old for Sports Cars

March 23, 2017

By David Welch, Bloomberg in Driving

Baby boomers are starting to outgrow their midlife crisis years, and that’s bad news for automakers who want to sell sports cars.

It was a sign of things to come this month when Ford idled its Mustang plant for a week as sales for the year fell 9 per cent. Other sports cars have faded at a similar rate, and even stalwarts like the Chevrolet Corvette and most Porsche models are slumping.

Read More: Click Here to read why baby boomers are switching from sports cars to luxury "fast" cars and what the marketing statistics show for the automakers.

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